How to Apply a Facial Serum: Tips for an Effective Beauty Routine


Published on October 31, 2023, by Astrid

Reading time : 4 minutes

A true concentrate of active ingredients, facial serums have become an essential part of beauty routines. Acting as a complement to moisturizers, serums can boost the effectiveness of your usual skincare products by addressing specific concerns like dehydration, wrinkles, or anti-aging effects.
Just like any facial skincare product, how you apply a serum can impact its effectiveness. In this article, we provide you with application tips to incorporate into your daily routine, both morning and evening. But first, let's make sure you have the keys to choose the right serum for you.


Understanding Your Skin Type

Regardless of your age, the highly concentrated composition of a serum offers benefits that may not always be achieved with other skincare products. To choose the right serum, it's essential to understand your skin type and its specific needs. If in doubt, feel free to consult our article that explains the different skin types.

Normal Skin: With its regular and even skin texture, normal skin naturally feels comfortable. Preserve this balance by selecting a gentle serum designed to maintain your skin's natural equilibrium, possibly incorporating hyaluronic acid, known for its powerful moisturizing properties.

Dry Skin: Dry skin feels rough to the touch, can be prone to wrinkles, fine lines, and irritations. Choose a nourishing and plumping serum to restore skin suppleness.

Oily Skin: Typically thicker with possible imperfections, oily skin tends to produce excess sebum. Opt for a lightweight, non-greasy serum to purify and regulate sebum production without clogging pores.

Combination Skin: This is the most common skin type. The skin tends to be oily on the nose, forehead, and chin (the T-zone) and oscillates between normal and dry on the rest of the face. Look for a mattifying serum to rebalance your skin's unstable equilibrium.

Thanks to its unique formulation, a serum can address specific skin issues related to your skin's condition. You won't choose the same active ingredients if you're looking to reduce visible signs of aging (wrinkles, fine lines), combat dehydration, or restore a radiant complexion.
Indeed, there are as many serums as there are skin problems. Fortunately, some of them have a versatile action. This is the case with The Domaine Serum, which provides an immediate smoothing effect. Its active ingredients (GSM10®, ProGR3®, hyaluronic acids) allow it to reduce wrinkles and fine lines, restore radiance to the facial skin, and combat dehydration. The bonus? It's suitable for various skin types.

Understanding Your Skin Type

Incorporating a Facial Serum into Your Beauty Routine

Once you've chosen your serum, you need to ensure that you integrate it correctly into your beauty routine. The steps outlined below are what we consider the essential elements of a routine. If you follow a more comprehensive skincare ritual, don't hesitate to seek advice on the optimal application order for your products.

Cleansing: It's essential to cleanse your skin morning and evening to start your routine. Once free of impurities, the skin is ready to absorb the active ingredients in your skincare products. Avoid soap and opt for a gentle cleanser, such as Le Domaine Cleansing Emulsion.

Toning: Although not strictly necessary, the application of a toner or essence is recommended, especially if your water is hard or if your skin is sensitive. Toners or essences help rebalance your skin's pH.

Applying the Serum: The serum should be applied to clean skin, both in the morning and evening. After the various steps of cleansing, exfoliation, etc., but before moisturizers, hydrating masks, and other richer products.

Hydration: Once the serum is absorbed, seal its benefits with a moisturizer suitable for your skin type.

Protection: Prevent the appearance of wrinkles and fine lines by protecting your skin from the sun with appropriate sunscreen.

Remember: a facial serum acts as a complement to your moisturizer. It cannot replace it under any circumstances.

Incorporating a Facial Serum into Your Beauty Routine

Application Method

Did you know that the way you apply a serum can boost its effectiveness? Follow our tips for a nearly professional application.

Place a drop in the palm of your hand and a drop on your fingertips, spread the product between both hands, and then apply the serum from your fingertips to the eye area, extending to your temples. With the flat of your hand, apply the serum to your cheeks, forehead, chin, neck, and décolleté.

By gently tapping your skin with your fingertips, make upward movements toward your ears from your chin, lips, and then the eye area. Then, while still tapping, move from your forehead to your temples. Finish by moving your fingers down to your collarbones.

For a more comprehensive and illustrated explanation, don't hesitate to consult our application guides.

Application Method

Application Frequency

It is recommended to apply a facial serum twice a day, in the morning and in the evening, for optimal results. The morning serum can be combined with a moisturizer and sunscreen, while the evening serum can be paired with a night cream for maximum skin repair.

The application of a serum is a key moment in a beauty routine. Rich in active ingredients, this skincare product enhances the effectiveness of your moisturizer. By targeting specific concerns (wrinkles, fine lines, etc.), it complements your skincare ritual. However, the effect of a serum is not always immediate, and like any facial skincare product, consistency is required to see its full effects. That's why we recommend making your beauty routine a moment of pleasure. A few facial massage techniques, as described above, are enough to transform the application of a serum or cream into a well-being ritual in the morning and evening.

Application Frequency